Consulting & Workshops

Long-term success requires transformation. To achieve this, leaders must successfully establish a north star, create a road map on how to get there, and embody the attitudes, actions and behaviors that define the organization. When Purpose, Strategy and Culture work together in harmony, they become powerful forces for change; we call this The Change Triad.

The Magenta Mix offers a series of highly interactive executive workshops to help leaders leverage the power of The Change Triad. 

Our workshops include:

Purpose: Why We Do What We Do

The Purpose Workshop focuses on the creation of a clear and compelling organizational purpose. A well-defined Purpose is the first step in aligning stakeholders, enhancing employee engagement and customer loyalty, and driving sustainable growth. Leaders come away with a defined Purpose Statement and supporting messages to bring to the organization.

Key elements include:

  • What is Purpose?
  • Why Purpose Matters
  • Crafting the Purpose Statement
  • Refining and Clarifying
  • Aligning Purpose with Organizational Goals
  • Commitments and Action Planning
  • Creating a Compelling Purpose Story
  • Communicating the Purpose Statement
  • Integration and Sustainability

Strategy: Building a Roadmap to Tomorrow

The Strategy Workshop emphasizes how to get where you want to go. Leaders create and align around a customized business strategy during this immersive experience and walk away with a blueprint that ignites growth and drives profitability.

Key elements include:

  • Understanding Our Current State
  • Defining Our Desired Future State
  • Gap Analysis
  • Crafting the Strategic Plan
  • Identifying Strategic Priorities
  • Aligning Our Strategy with Organizational Goals
  • Commitment and Action Planning
  • Communicating the Strategic Plan
  • Integration and Sustainability

Culture: Shaping Our DNA

The Culture Workshop explores the role of consistent attitudes and behaviors in driving performance. Culture guides employee actions, fosters collaboration, inspires innovation, and influences decision making. This workshop helps organizations design an intentional Culture that aligns with their Strategy and Purpose and drives long-term success. Leaders walk away with a fully articulated Culture, equipped to be role models.

Key elements include:

  • What is Culture?
  • How Does Culture Support Strategy?
  • Current Culture
  • Defining the Desired Culture
  • Crafting the Culture Statement
  • Aligning Culture with Values and Behaviors
  • Commitment and Action Planning
  • Communicating the Culture
  • Integration and Sustainability

Our consulting includes:

We bring a contemporary approach to change management.

We believe that you are the expert in your business, and at The Magenta Mix, we are the experts in leading you through the change process. Whether it’s time to transform your mission, vision, and values into one clear purpose, update your strategy to meet the demands of a changing marketplace, or create a deliberate culture that captures the discretionary effort of each and every contributor, we can help. Our experts work with your leadership team to you harmonize the powerful forces of purpose, strategy, and culture.  Our approach is interactive, collaborative, and ensures that outcomes have the right balance of intellectual understanding and emotional connection to capture the hearts and minds of your entire company.  

Specifically, we help you to:

  • Identify your current state.
  • Clearly articulate your Purpose and establish your north star.
  • Create a Strategy to bridge the gap between your current state and your north star.
  • Define the attitudes, actions, and behaviors central to your Culture. These are expected of all and demonstrated faithfully by leaders.
  • Create engaging stories that reinforce your Culture by building understanding and connection.

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